#MARKETBEAT Full Edition Q2 2021 (ENG)

  • Полина Афанасьева

    Полина Афанасьева

    Старший директор, Руководитель департамента исследований и аналитики

  • Никита Дронов

    Никита Дронов

    Заместитель руководителя департамента исследований и аналитики

    Авторы
    • Полина Афанасьева

      Полина Афанасьева

      CMWP

      Старший директор, Руководитель департамента исследований и аналитики

    • Никита Дронов

      Никита Дронов

      CMWP

      Заместитель руководителя департамента исследований и аналитики

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Авторы

21 июля 2021

MarketBeat Q2 2021 is Cushman & Wakefield’s mid‑year deep dive into Russia’s commercial real estate market at the moment when the immediate pandemic shock has been absorbed, but inflation, rising interest rates and changing consumer behaviour start to reshape offices, retail, warehouses and hotels.

The report opens with the global and macro context. It shows how the “third wave” of COVID‑19, inflationary pressure and a new key rate hike cycle interact with still‑recovering business and consumer activity. Special attention is paid to the widening gap between producer and consumer prices, accelerating mortgage growth, uneven corporate lending across regions and sectors, and the continuing net outflow of foreign investment.

A dedicated urban development chapter introduces the “metrocommune” model for Moscow — a high‑resolution division of the city into zones around metro stations. This framework reveals where “inhabited” islands of dense residential and commercial use meet “uninhabited” shelves of industrial areas and green belts, and how new micropoleis (high‑density, high‑performance nodes) are likely to emerge around expanding metro infrastructure.

Sector chapters then provide a structured view of the Moscow office market, Russian and Moscow retail, warehouse & industrial in the Moscow region and the regions, and Moscow’s hotel market, combining H1 2021 data with short‑term forecasts.

What’s inside

  • Macroreview & capital markets: updated forecasts for GDP, inflation, interest rates, consumption and retail sales through 2023; analysis of “inflationary scissors” between rapidly growing producer prices and much slower CPI; the ongoing key rate hike cycle and its implications for mortgages and corporate borrowing; mortgage boom momentum and signs of fatigue (longer loan terms, slowing early repayments); regional divergences in corporate debt and continued weakness in wholesale and retail trade; investment market stagnation in Russia with low but balanced volumes and ongoing foreign divestments offset by domestic capital.
  • Urban development – Metrocommunes (Moscow): explanation of Moscow as a “porous city” where only a quarter of land within metrocommunes is actually used for housing and commerce; definition of metrocommunes, “isles” and “shelves” and how this spatial lens helps identify reserves for future development; description of micropoleis — metrocommunes with the highest density and best accessibility — as the most economically productive locations; practical use of the model for spotting new zones of intensive development around new metro stations and designing “smart density” urban planning.
  • Offices (Moscow): office segment resilience after the 2020 shock — H1 2021 take‑up above last year’s level, active construction and limited vacancy growth despite the third wave; revised, more optimistic forecast for 2021–2025 built around an “impulse scenario”: strong demand and BTS deliveries provide a one‑off boost, after which demand and rental growth are expected to moderate and new construction to stabilise at a lower annual level; structural shift in demand from purely speculative to an increased share of built‑to‑suit and flexible workspaces; analysis of stable demand from state‑owned companies, banking and IT, and the role of hybrid work in shaping space strategies; record share of BTS in new construction and its impact on vacancy and absorption metrics; early signs of rental rate normalisation after a technical decline caused by one‑off large deals in 2020.
  • Flexible offices & federal office market: overview of Moscow’s flexible workspace stock, the dominance of chain operators and the rise of landlord‑activated brands; pipeline of new flexible spaces and realistic expectations for their share of total office stock; examples of how companies use remote and hybrid work to decouple office location from headquarters and to open seasonal or strategic offices in resort cities and regional IT hubs, giving rise to a truly federal office market.
  • Retail (Russia & Moscow): consumer market in 2021 recovering the 2020 loss but expected to grow only modestly in 2022–2023; consumer confidence at its highest point since the start of the pandemic yet still below pre‑crisis levels — people are somewhat more willing to make large purchases and save, creating an opportunity for retailers to promote spending instead of hoarding; trends in new retail construction: strong role of regions in H1 2021 deliveries, expected leadership of Moscow in H2; shift towards smaller schemes, neighbourhood centres and retail components in residential complexes and transport hubs; decreasing average size and number of large shopping centres, with only a handful of >30,000 sq m schemes expected annually in the regions; consolidation of grocery retail through M&A and fast expansion of discounters; explosive growth of e‑grocery and food delivery, the rise of dark stores and express formats, and changing average basket sizes and order frequencies.
  • Warehouse & Industrial (Moscow region & regions): accelerated growth of market indicators following the 2020 demand peak; very low class A vacancy, strong rental rate growth and record construction activity, with a high share of speculative projects that are largely pre‑leased; expectation that new deliveries will reach a multi‑year record by year‑end and surpass 2020 volumes; correlation between retail turnover and warehouse vacancy, and how e‑commerce has decoupled this link by supporting occupancy even in a weak consumer market; comparison of forecast rental growth in the Moscow region with other European markets, showing Russia among the most dynamic; discussion of why Moscow region warehouse rents are among the most robust in Europe and how construction cost and PPI inflation feed into rent levels; record‑high regional take‑up, driven above all by pure online retailers expanding into second‑tier markets, and the changing balance between click‑and‑mortar and pure online demand compared with 2020.
  • Hospitality (Moscow): partial recovery of hotel demand in H1 2021 with strong domestic corporate and leisure travel and first returning international groups; occupancy and ADR performance by segment, highlighting midscale and upscale as occupancy leaders and luxury as the only segment able to raise ADR above 2020 levels thanks to a different demand structure; very limited new supply in 2021 (four branded projects scheduled for H2) and modest expected growth in modern quality stock; analysis of monthly occupancy and ADR dynamics showing a return to 2019 rate levels in late spring but persistent volatility and short booking windows; assessment of how the June COVID wave affected cancellations without derailing H1 performance; cautious outlook for H2 2021, with domestic demand likely close to its peak and further gains dependent on international travel and MICE recovery.
  • Tools & data: summary tables with long‑term series of new construction, total stock, rents, vacancy and take‑up for Moscow agglomeration and Russia in office, retail and warehouse segments; introduction to the “Russian archipelago” super‑agglomeration model for regional analysis; contact details for C&W’s research team and key business lines.

#MARKETBEAT Full Edition Q2 2021 (ENG)

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  • It is clear now that the infection will not be neutralized soon. This means that all countries must learn to live with this threat and higher anxiety of population. In such circumstances properties (office buildings, shopping centers, hotels) obtain a new role — a guarantee of epidemiologic safety. In 2021 the market is searching for new solutions that allow premises to remain safe. It is now a key factor for capitalization.
    It is clear now that the infection will not be neutralized soon. This means that all countries must learn to live with this threat and higher anxiety of population. In such circumstances properties (office buildings, shopping centers, hotels) obtain a new role — a guarantee of epidemiologic safety. In 2021 the market is searching for new solutions that allow premises to remain safe. It is now a key factor for capitalization.
  • The growth of cases in June appeared to take the government and business by surprise. One of the reasons is tiredness of all types of limitations and ignoring of alarmists. By the end of July infection spread will be under control. Vaccination is considered as a panacea, but Russia is still behind European countries by vaccination rate.
    The growth of cases in June appeared to take the government and business by surprise. One of the reasons is tiredness of all types of limitations and ignoring of alarmists. By the end of July infection spread will be under control. Vaccination is considered as a panacea, but Russia is still behind European countries by vaccination rate.
  • Growing anxiety among employees and customers, frustration from seeming hopelessness — these are the risk factors which business will have to overcome this year. Until this year psychological health and comfort did not have such an important role for business.
    Growing anxiety among employees and customers, frustration from seeming hopelessness — these are the risk factors which business will have to overcome this year. Until this year psychological health and comfort did not have such an important role for business.
  • The indicators’ dynamics will remain positive in 2021.
    The indicators’ dynamics will remain positive in 2021.
  • Changing consumer behavior, pandemic and active growth of e-commerce stimulate shopping centers and operators to transform. The market players need to strengthen consumer loyalty to offline retail formats, also by using synergy with digital communication channels.
    Changing consumer behavior, pandemic and active growth of e-commerce stimulate shopping centers and operators to transform. The market players need to strengthen consumer loyalty to offline retail formats, also by using synergy with digital communication channels.

Practical value

  • For investors: a concise, data‑driven picture of how Russia’s CRE segments have emerged from the pandemic shock and how inflation, rate hikes and foreign divestment shape risk and return; insight into which sectors (offices, warehouses, neighbourhood retail, hotels) still have cyclical upside and which are entering a more mature, structurally constrained phase.
  • For developers and landlords: concrete benchmarks on stock, new construction, rents, vacancy and demand in mid‑2021, plus realistic forecasts for the next 2–3 years; guidance on the balance between BTS and speculative development in offices and warehouses; implications of shrinking average shopping centre size and the rise of retail in residential complexes and transport hubs; tools for high‑resolution spatial planning in Moscow using metrocommunes and micropoleis.
  • For occupiers: context for lease strategy in a market where office and warehouse indicators are strong, but the macro environment is shifting; understanding how hybrid work, flexible offices and regional talent strategies can alter office footprints; insight into evolving shopping centre concepts and grocery, e‑grocery and last‑mile trends that will affect retail and logistics portfolios.
  • For retailers and logistics operators: a detailed view of consumer market recovery, consolidation in grocery and the rapid growth of food and parcel delivery; implications for store formats, location choices, assortment strategies and warehouse requirements, both in Moscow region and across regional hubs.
  • For hotel owners and operators: an up‑to‑date assessment of how Moscow’s hotel market is recovering by segment, how far ADRs and RevPAR remain from pre‑COVID levels, and how limited new supply and sustained domestic demand frame revenue management and investment decisions for the next 12–18 months.
  • For planners and advisors: practical spatial analytics (metrocommunes, archipelago model) that link transport, density and economic performance, supporting urban development, infrastructure planning and targeted policy for commercial real estate.

To see the full set of charts, spatial models, sector‑by‑sector indicators and expert commentary, download the complete MarketBeat Q2 2021 report.